Baker & McKenzie Goes After Potential Infringers the World Over

In May, Baker & McKenzie sent letters to 4,500 ISPs and Web sites, stating that its client had exclusive broadcast rights to the World Cup and warning of the perils of unauthorized downloading. The firm claims the strategy was a success, but others disagree, including a blog that poked fun at the firm -- to an audience of 1.75 million readers. Between the protections afforded by the Digital Millenium Copyright Act, and the sheer scale of the Internet, was it worth the bad publicity to protect a copyright?

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