Although the public image of pro bono is of highly paid professionals selflessly donating time to the poor, some law firms and legal organizations, driven partly by marketing and recruiting concerns, have begun embracing a broader range of pro bono clients, issues and political views. Another possible reason for the shift: associate demographics. The legal generation that came of age in the 1960s and '70s focused on litigation on behalf of the poor -- but the new generation takes a wide-angle view.
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Pro Bono, Pro Profit?
New York Law Journal
May 3, 2005
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