What is the single biggest marketing expense at many large law firms? Surprisingly, it's often the firm's entry in the venerable Martindale-Hubbell Law Directory -- a potential outlay of hundreds of thousands of dollars a year for some firms. But even as competitors try to get in on the directory bonanza, a number of law firms are beginning to take a hard line on directory spending in the first place.
Firms Take Hard Line on Law Directories
New York Law Journal
May 27, 2003