It's hardly a secret or a surprise that intellectual property has become a key asset for corporations. In this feature, IP Law & Business presents five corporate IP success stories. The strategies of IBM, Nike, BellSouth, Winchester Ammunition and AudioFax are as different as, well, phones and bullets. But there is perhaps one common element in these tales. They're engaging the lawyers to play against type.
Postcards From the Edge
IP Law & Business
April 23, 2003
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