Law firm Web sites have largely converged toward a "standard model" that presents a few implicitly agreed-upon subjects, such as attorney listings and office locations. But once you build a site with those few key areas, how do you go on to reach your target audience? Every Web site should be designed with its visitors in mind, so your firm's site should reflect your firm's identity.
Planning a Web Site With Some Punch
The National Law Journal
April 10, 2003