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Traditionally, privacy and cybersecurity efforts have focused on how companies can protect their IT assets from intrusion. Literally billions of dollars have been invested in developing security measures that limit and control access to servers, workstations, laptops and mobile devices. But in today’s cloud-computing environment, these extensive (and expensive) efforts may not be sufficient. The true objective is not to protect the IT assets, but the data that they store. And with increasing frequency, employees are storing sensitive, proprietary data on assets that their companies do not control. Thus, to capture and address this extra-company activity, a comprehensive approach to data privacy and cybersecurity needs to be data-centric rather than asset-centric.