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Most attorneys are familiar with e-discovery. It often evokes images of people reviewing documents for responsiveness and privilege, or producing documents with Bates stamps on them. The e-discovery process, however, actually starts well before document review. Using the Electronic Discovery Reference Model, we learn that the far left-hand side of the e-discovery workflow is centered on information management. Decisions we make regarding information management and how to handle data will greatly reduce the eventual burdens of document review and production.