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Organizational litigants such as corporations have been able to level the playing field in recent years—strategically and tactically—because, although they must identify, collect and produce a greater volume of documents and electronically stored information (ESI) than an individual opposing party, they now have access to potentially highly relevant ESI created by individuals themselves on the Internet, from social media, blogs, picture sites and other sources. Much of this information is low hanging fruit, but what steps should be taken to acquire it and when?

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