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Negative online posts, even anonymous ones with questionable authenticity, can have a significant impact on a company’s sales figures, revenues and bottom line. And now, at least according to one court, they can also be used as evidence of trademark infringement. Earlier this year, a federal court in the Middle District of Florida ruled in You Fit Inc. v. Pleasanton Fitness LLC that an anonymous Yelp review of a fitness club was admissible evidence of actual confusion in a trademark infringement action.

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