IP: Ensuring brand protection and expansion with affinity branding
Affinity marketing is thought to have begun in the late 1970s when the American Automobile Association (AAA) partnered with MasterCard to offer AAA members a branded credit card with lower rates and special privileges.
By Monica Riva TalleyJuly 09, 2013
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This is the fifth of a six-part series exploring how companies can grow the value in their brands by leveraging and protecting their intellectual property. Read parts one, two, three and four.
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