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Merriam Webster defines crowdsourcing as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than traditional employees or suppliers.” Within online circles, a request for crowdsourced assistance acts much like a virtual call to arms, relying on the bully pulpit of the Internet to harness public activism and a shared concern amongst a large group of people for a mutually desired result. The hope is, of course, that multiplying the participants and efforts in a crowdsourced project will provide more and better services, ideas or content than from a few individuals alone.

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