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Social media has become a tangled web of personal and business communications. Social media sites such as Facebook and Twitter originally contained personal matters, but now they have become a must-use vehicle for company public relations. Sixty-six percent of Fortune 500 companies have Facebook pages, and more than 70 percent have a Twitter account. Woe to the company that lacks a presence on Facebook, Twitter, LinkedIn or the like, lest the masses be left alone to shape the company’s message or public image.