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Whether you’re looking to book a hotel, choose a restaurant or hire a plumber, a host of online review sites can help you make the decision. But who’s behind the feedback on such sites? Experts say that it’s not always satisfied customers penning paeans to their favorite businesses, but rather companies themselves that are paying for glowing reviews. In our March issue, InsideCounsel examines the trend of paid-for reviews—and the possible risks that the practice could pose for companies.