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As people become more health conscious and healthy food and beverage choices become more abundant, so do fraud and consumer protection lawsuits questioning just how “natural” the product really is. The buzz words “all natural” have become a key selling point for many food manufacturers and a sticking point for several of them as well, as consumers have begun to file suit, arguing that the product label has misrepresented the true composition of product ingredients and their touted health benefits. While most of these lawsuits are class actions filed in California and New Jersey, both of which have favorable consumer protection statutes, courts across the country are beginning to see a host of suits claiming as false or misleading product that has been labeled, marketed or otherwise promoted as “natural.”