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Chinese New Year is upon us. This important Chinese holiday is celebrated not just in the world’s most populous country, but also in many other countries with significant Chinese populations. With the holiday comes the tradition of gift giving, intended to wish relatives and close friends good luck in the coming year. As many multinationals know, this tradition also extends to business relationships, and gifts are commonly exchanged among customers, suppliers and partners, as well as regulators and government officials with whom the businesses frequently interact.

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