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Keeping corporate data “just in case” or because it is hard to dispose of is not a sustainable practice. Even in light of big data strategies, if an organization has not been able to make large volumes of content actionable and achieve measurable success, big data may simply end up as a big headache. Organizations need to understand what content exists, develop a reasonable, good-faith plan to manage it and then take action. One of those actions should be regular and defensible disposition of content that no longer presents value to the organization.