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The conventional wisdom is that commercial general liability (CGL) policies do not provide meaningful coverage for entertainment industry insureds with regard to much of their creative output. Indeed, coverage for intellectual property claims generally has been available in the CGL context only if the claims at issue arise out of an insured’s advertising activities, and, the scope of such coverage has continued to narrow with revisions to the standard-form CGL policy. Nonetheless, two recent cases have made it clear that there is still life left in advertising coverage provisions in this context.