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Nearly all businesses with an Internet presence are affected by social media. The decision to utilize social media, the online exchange of user-generated content and information through websites, isn’t really a choice. Any successful business will turn to social media as way to increase revenues. Advertisements and traditional marketing campaigns have given way to social media and peer recommendations. It has been noted that if Facebook were a country, it would be the world’s third-largest, right behind China and India. If that weren’t enough to emphasize the reach of the social media revolution, YouTube is said to be the second-largest search engine in the world.

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