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For companies selling their products in both the U.S. and in foreign markets, gray market goods may pose numerous challenges. Gray market goods are genuine goods bearing a company’s legitimate trademarks that the company intends for sale outside of the U.S., but that are imported into the U.S. and sold without the company’s authorization. A company may intend a product for sale in a foreign market, rather than the domestic market, for a number of reasons. For example, consumer preferences regarding product formulations and packaging may differ between foreign and domestic markets. Product pricing also may vary in different markets based on differences in the relative wealth of consumers in the foreign and domestic markets. 

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