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I’ve devoted columns to best practices for using new media tools such as LinkedIn, Legal OnRamp and even Twitter. However, I remain adamant in my opinion that your most important career development activities will take place in-person. For building your personal brand externally, nothing beats a high quality conference. This explains why InsideCounsel’s annual SuperConference was such a smash hit again last month. I’ve also written columns on the “how to” elements of conference networking.