Mexican banks flush with cash are targeting wealthier clients and women as a way to cash in on the country’s surging mortgage market.

From Grupo Financiero Banorte SAB’s program that focuses on lending to women to Grupo Financiero Santander Mexico SAB’s mortgages for homes worth at least $131,000, the nation’s biggest lenders are tailoring products to grab their share of the 14.6 million additional homes the nation is expected to add between 2010 and 2040.