Three Branford-based dietary supplement companies and their owner that will provide millions of dollars in restitution to consumers harmed by the companies’ alleged deceptive Internet marketing and sales practices, state officials said.

Though the settlement calls for a $32.7 million payment, Attorney General George Jepsen and state Consumer Protection Commissioner William Rubenstein said the Branford companies are unable to pay the full amount. Instead, the companies and their owner will liquidate real estate and other assets, with the estimated payment being $7 million.