In the wake of Superstorm Sandy, many businesses along the East Coast have been contending with a scattered workforce, telecommunication gaps, and property damage—to name but a few after-effects of the epic storm. Yet despite the increasingly frequent reminders from Mother Nature, planning ahead for catastrophe often gets short shrift from companies. 

“It’s just not the kind of thing people concentrate on,” says David Bienvenu, who chairs the American Bar Association’s committee on disaster response and preparedness.