In Trademark Fight, Coke Hopes to Come Away With 'Zero'
The Coca-Cola Co. and King & Spalding partner Bruce Baber are defending a challenge to the Coke Zero trademark. At issue in Tuesday's argument to the U.S. Court of Appeals for the Federal Circuit: whether the term zero is too generic to trademark.
In the Goulston & Storrs 2017 General Counsel Survey, fifteen percent of GCs or in-house counsel say they have the most difficulty identifying exposures, and this emerging risk is reshaping their role.
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