A recommendation in July by a committee from ICANN may end up undermining the largest-ever expansion of domain suffixes on the Internet. And if it does, you can blame the Amazon River.
The government advisory committee of ICANN—the Internet Corporation for Assigned Names and Numbers—recommended at a July meeting that the full board reject the domain name proposed by Amazon.com Inc.: .amazon. Why? Latin American countries, including Brazil, Argentina, Chile, Peru, and Uruguay, objected to the retailer's use of the suffix—formally known as a generic top-level domain, or gTLD—because it refers to a region inhabited by people "with their own culture and identity directly connected with the name."
