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Superstar couple Jay-Z and Beyoncé have their share of musical innovations and savvy business moves to their names, but now they’re breaking ground in the realm of intellectual property law. Shortly after the January 7 birth of their first child, Blue Ivy Carter, the musicians applied to the U.S. Patent and Trademark Office to trademark the newborn’s name. According to The Washington Post, “On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name—and reserve it for a future line of baby carriages, baby cosmetics, diaper bags, and other undoubtedly fabulous accoutrements for the fashion-forward infant.” And lest it seem that this is just showbiz megalomania run amok, the Post notes that the couple were actually playing a defensive catch-up game:
Fashion designer Joseph Mbeh. . . submitted an application to trademark ‘Blue Ivy Carter NYC’ on Jan. 11—just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents.