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On Monday, the FTC showed that a company can make disclosures about native advertising but still fall short of being fair to customers. The agency reached a settlement with Warner Bros. Home Entertainment Inc. over allegations the company failed to clearly disclose that it paid online "influencers" for videos promoting "Middle Earth: Shadow of Mordor," a video game loosely based on The Hobbit and the Lord of the Rings trilogy.
July 11, 2016 at 03:38 PM
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