Goldberg Segalla’s new branding and design scheme on the firm’s website. (Courtesy photo)
To ease a major rebranding effort, fast-growing Goldberg Segalla opted to keep most of the partnership out of the loop.
June 20, 2019 at 10:21 AM
1 minute read
The original version of this story was published on The American Lawyer
Engineering a law firm rebranding, which means a lot more than changing fonts and color schemes, is never easy. Try also keeping the details hidden from most of the partnership.
That’s how managing partner Richard Cohen chose to approach the task at Buffalo-based Goldberg Segalla, a fast-growing firm that broke into the Am Law 200 two years ago.
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