Jeanene Jobst, senior counsel at Turner Broadcasting in Atlanta, was at work when a phone call sent her into a panic.

The babysitter who was scheduled to pick up her young daughter at her school bus stop was canceling at the last minute. With just 10 minutes until drop-off, it was physically impossible for Jobst to get there in time to ensure her 7-year-old, Madison, wasn’t left on the side of the road—alone.