Jaguar Land Rover Defender, left, and BRP Inc. (Bombardier Recreational Products)’s Can-Am Defender, right. Photo: Jarretera/Scott Kenneth Brodie/Shutterstock.com
The company had been seeking $130 million from Bombardier Recreational Products over its "Can-Am Defender" off-road vehicle. Wilmer Hale persuaded a Detroit jury there was no likelihood of consumer confusion.
January 18, 2019 at 06:23 PM
1 minute read
The original version of this story was published on National Law Journal
Jaguar Land Rover Ltd. has lost a bid to hang a $130 million verdict on Bombardier Recreational Products Inc. (BRP) in a trademark jury trial.
Jaguar was seeking all of the profits from a BRP off-road vehicle called the Can-Am Defender, contending that BRP was infringing Jaguar’s mark on its Defender SUV. Jaguar called Defender “the heart and soul of the Land Rover brand,” though the company has not marketed the vehicle to U.S. consumers since 1998.
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