To convince the Kentucky Supreme Court to reinstate a robust punitive damages verdict against international accounting firm Grant Thornton over its fraudulent promotion of tax shelters, attorney George Vinci Jr. had to convince the court to look beyond the circumstances of his wealthy clients.

And when Kentucky’s court of last resort reinstated a $100 million verdict against Chicago-based Grant Thornton, the world’s sixth-largest accounting firm, it was more as a deterrent against future misconduct than out of sympathy for the plaintiffs.