Data protection tips are virtually everywhere these days. From emails and news feeds to blog posts and reports, the world is awash in cybersecurity advice. So it’s hardly surprising that the U.S. Department of Justice has released new guidelines on that very topic. The U.K.’s National Cyber Security Centre is poised to follow suit.

But despite all the free and readily available advice that’s floating around out there, studies keep popping up that say people aren’t paying enough attention or have adopted a laissez-faire approach to cybersecurity.